Barry Town Set for Increased Exposure with New BBC Deal
Barry Town is set to benefit from a new deal between BBC Cymru Wales and the Football Association of Wales, which will see a minimum of 20 live games broadcast per season. The agreement, which runs until summer 2029, includes extensive coverage updates on BBC Sport Online.
The first game to be broadcast on BBC iPlayer will be Barry Town United vs Cardiff Met on Saturday 15 August at 12:30pm, followed by Ammanford vs Connah’s Quay Nomads on Saturday 22 August at 12:30pm. This is welcome news for Barry Town fans, who will have the opportunity to watch their team's matches on free-to-air television.
The new deal strengthens BBC Cymru Wales' commitment to providing live coverage of Welsh football, following their recent announcement to show all of the UEFA Wales men's international games up until Euro 2028. This is a significant step in growing the profile of the Novira Cymru Premier, enabling the league to reach more supporters across Wales and the wider UK.
League standing (final 2025 table -- new season not yet under way): 3rd in Cymru Premier, 46 pts, 12W-10D-10L from 32 games, recent form LLWDW. Goals this season: 43 scored, 33 conceded (+10 goal difference). Title race: 34 points behind leaders The New Saints. Last result: Barry Town 1-1 Haverfordwest County AFC (2026-04-26). Recent form (last 5): 2W-2D-1L (DDLWW, most recent first). Next fixture: vs The New Saints (away, 2026-09-05) (1st in the table).
The BBC's commitment to Welsh domestic football will play an important role in increasing awareness of the league, attracting new audiences, and supporting the wider ambition to continue growing the game.
What's next for Barry Town?
The new deal will provide Barry Town fans with increased exposure and opportunities to watch their team's matches on free-to-air television. The agreement will also enable the league to reach more supporters across Wales and the wider UK.
Why it matters for Barry Town
The new deal is a significant step in growing the profile of the Novira Cymru Premier, enabling the league to reach more supporters across Wales and the wider UK. This is welcome news for Barry Town fans, who will have the opportunity to watch their team's matches on free-to-air television.
What comes next?
The first game to be broadcast on BBC iPlayer will be Barry Town United vs Cardiff Met on Saturday 15 August at 12:30pm, followed by Ammanford vs Connah’s Quay Nomads on Saturday 22 August at 12:30pm. This is just the beginning of a new era for Barry Town and the Novira Cymru Premier.
